« back published by Martin Joo on July 7, 2026

How to build your own software business

In the last 10+ years, I started ~8 software businesses.

Lots of them failed.

Some of them were successful.

In a new, daily newsletter, I'll share everything I know about:

  • SaaS
  • Marketing
  • Content

So business and software in general.

It's called The Spired

The Spired